Nintendo of America announced today that it has selected Vital Marketing to help increase Nintendo's market share through marketing and branding efforts aimed at young adult gamers in the urban marketplace.
"With our proud history as pioneers in the gaming industry, we want today's consumers to know that not only is Nintendo their preferred brand of the past but also the future," said Reggie Fils-Aime, Nintendo of America's executive vice president of sales and marketing. "Vital Marketing's ability to reach the urban consumers who have become today's trendsetters will be crucial in positioning Nintendo as a cutting edge brand that has cultural relevancy among today's urban inspired consumer."
Vital Marketing has worked with such clients as the U.S. Army, NASCAR, Tommy Hilfiger, Boost Mobile and Motorola. For Nintendo, Vital Marketing will create proprietary programs as well as advise the company on existing events and programs to maximize product visibility.
In addition to creating experiential marketing programs aimed at the urban demographic, Vital Marketing will serve Nintendo on several other capacities. They will help construct the brands' urban positioning statements as well as develop image building programs that target various influencer groups within the entertainment industry.
"With our experience and presence in the urban market, we look to bring Nintendo into the lives of the 17-24 year old gamers. Through culturally relevant experiential marketing initiatives we will build upon Nintendo's history as the leader in the video game industry and position them as the premier video game company," said Joseph Anthony, Founder and CEO of the Vital Marketing Group.
"With our proud history as pioneers in the gaming industry, we want today's consumers to know that not only is Nintendo their preferred brand of the past but also the future," said Reggie Fils-Aime, Nintendo of America's executive vice president of sales and marketing. "Vital Marketing's ability to reach the urban consumers who have become today's trendsetters will be crucial in positioning Nintendo as a cutting edge brand that has cultural relevancy among today's urban inspired consumer."
Vital Marketing has worked with such clients as the U.S. Army, NASCAR, Tommy Hilfiger, Boost Mobile and Motorola. For Nintendo, Vital Marketing will create proprietary programs as well as advise the company on existing events and programs to maximize product visibility.
In addition to creating experiential marketing programs aimed at the urban demographic, Vital Marketing will serve Nintendo on several other capacities. They will help construct the brands' urban positioning statements as well as develop image building programs that target various influencer groups within the entertainment industry.
"With our experience and presence in the urban market, we look to bring Nintendo into the lives of the 17-24 year old gamers. Through culturally relevant experiential marketing initiatives we will build upon Nintendo's history as the leader in the video game industry and position them as the premier video game company," said Joseph Anthony, Founder and CEO of the Vital Marketing Group.